Culture refers to a particular way of life or lifestyle, which expresses certain meanings and values not only in art and learning, but also in institutions and ordinary behaviour.
The greatest indication of the sweeping, global success of surfing is the profound impact surfing has had upon culture. Surf culture has become so prevalent that it has been integrated into our daily lives. This is obvious in the words we use and the clothes we wear. Surfing is no longer an activity for rebellious youth; we can find surfers in the most unusual places.
Today surf culture largely perpetuates the early Hawaiian attitudes and values as being a spiritual and soulful experience. However not all surfers are either like this or perceived to be like this. This more 'connected' surfer is referred to as a 'soul surfer'. Soul surfing is a lifestyle that is focused on surfing for pleasure and the joy of being close to nature. Soul surfers live by the coast and spend as much time as they can in the sea sharing the experiences with their mates. These surfers are fit, agile and attract the best looking 'chicks', and many young men identify with that image. Which contributes significantly to the spread of surf culture in all parts of the world. The mass media also play on this.
Surfing is often viewed as less of a sports activity, and more of a lifestyle. Popularised in the United States during the 1950s, surf culture has found increasing expression through the media, with mass-production of
surf fashion,
music,
magazines and
movies.
Surfers over the years have adopted a way of life that has its own language, etiquette, films and music, all of which point toward a symbolic identity as a source of personal freedom. This way of life, which was once only found among Californian surfers, is now a recognisable part of the American, Australian and general Western lifestyle.
One example of this surf culture lifestyle can be found in recent clothing crazes. Youths to adults of all ages today can be found in board shorts and flip-flop sandals. This is the image of surf culture. At one time, only 'beach bum' surfers would wear such clothing, yet now even in the midlands, hundreds of miles from a beach, teens and adults can be found in such attire. In order to support this demand for the surf style, surf companies have developed from small one-man operations into a full-scale industry. All over the world now, surf culture is becoming commonplace.
Surf culture has also influenced how we speak. It has spawned all kinds of lingo like hang-ten, stoked, bitchin', dude, radical (etc...). All these words began as surfer terminology. As surfing grew in popularity, these words became more widely used.
COTW